The People Behind AXL MEDIA.
AXL MEDIA is not an agency of passengers. Every person here is accountable to the outcome, not the output. We hire for drive, develop for excellence, and operate like the results are personal. Because they are.
What we stand for
Dimitri Kotov
Founder
The pioneer behind Ignite Group, which grew into what AXL MEDIA is today. Dimitri laid the foundation: the thinking, the standards, and the belief that automotive marketing could be held to a higher bar.
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Dean Meroiti
Chief Executive Officer
The architect of AXL MEDIA's conception. Dean built the AXL MEDIA mission from the ground up, responsible for everything from the vision to the day-to-day standard that the team is held to.
Connect on LinkedInSteven Kukucka
Director of Accounts
Owns the client relationships that keep AXL MEDIA's reputation intact. Clear objectives, clean communication, relentless follow-through.
Connect on LinkedInEunice Mecija
Head of Design
The creative engine. Leads all creative output across paid social, video, and digital with a zero-compromise standard and a deep understanding of what works in automotive advertising.
Connect on LinkedInRosmita Dwijayanti
Head of Paid Ads
Keeps the team operating at its ceiling. Accountable for internal standards, personal development, and making sure every person at AXL MEDIA is growing as fast as the agency. Bridges the gap between ambition and execution.
Connect on LinkedInNique Ramos
Administration Manager
A 10-year cornerstone of AXL MEDIA. Nique manages the foundational systems and operational infrastructure that allow the agency to scale without losing precision.
Connect on LinkedInFrances Shen
Rednote and WeChat Marketing Specialist
Specialist in Chinese-market activation across RedNote and WeChat. Frances enables clients to reach high-value demographics through localised, Mandarin-speaking ad strategies.
Sofia Penera
Social Media Assistant
Manages organic content delivery across Facebook, Instagram, LinkedIn, and TikTok for all client portfolios. Sofia keeps every brand's digital presence cohesive, consistent, and built to engage.
Kimberley Nikora
Key Relationship Manager
Over a decade inside the automotive industry gives Kimberley a perspective most account managers simply don't have. She's operated across every layer of the dealer ecosystem and arrives at every account already speaking the client's language.
Sarah Fry
Senior Client Relationship Manager
Sarah's background spans both the dealership floor and the agency world, giving her a rare ability to communicate in the language clients actually speak. She's been part of multiple new vehicle brand launches in Australia and brings structure to every account she manages.
Kinno Cunanan
Senior Digital Designer
Kinno built his career producing creative across a wide range of industries and brief types. Adapts fast, works to brand, and delivers at volume without compromising quality.
Airone Villaruel
Digital Designer
Airone came to design through curiosity, not convention, teaching himself the craft off the back of a sales and marketing background. That commercial foundation still shapes how he thinks: not just how it looks, but what it needs to do.
Mac Medrano
Digital Designer
Nineteen years as a graphic designer across print, digital, and technical work. There is very little Mac hasn't tackled, and it shows in the quality and consistency of everything he produces.
Bermiah Verlie Calam-Panerio
Performance Manager
Not many performance marketers started out as licensed engineers. Bem did, and she brings that same analytical, systems-thinking approach to every campaign: methodical, precise, and built to perform.
Waruna Karunanayake
Performance Manager
Waruna's performance marketing career spans two continents and multiple industries, building a sharp eye for CRO and full-funnel strategy along the way. He builds campaigns that convert, not just spend.
Jerocel Ladaga
Senior Administration Consultant
Jerocel comes from a background where precision communication and reliability were non-negotiable. She keeps the administrative engine running cleanly and makes sure nothing falls through the cracks.
Shehan Dulanga Dias
Senior Copywriter
14 years and 50+ brands across social, email, landing pages, and more. Shehan writes content that drives leads and engagement, with the range to make it work across any industry or format.
Christine Diane Almanzor
Copywriter
Christine's background is in social media and SEO writing, two disciplines that demand creative range and a clear understanding of what actually performs. At AXL MEDIA, that translates into copy built to capture attention and drive action.
the role.
We hire for the standard.
AXL MEDIA was built on the belief that great marketing isn't about spending more, it's about thinking sharper. The people here aren't clock-watchers. They're builders who take ownership of every campaign, every client, and every number on the dashboard.
Our culture is flat enough to move fast, but structured enough to scale. Everyone from the CEO to the newest team lead operates from the same playbook: deliver results, communicate clearly, and never stop learning.
We're selective about who joins AXL MEDIA, not because we're exclusive, but because we're serious. When you're on this team, the bar is high. And that's exactly why clients trust us with their most important campaigns.
Join the team.
Think you belong here? Tell us about yourself. We're always open to hearing from people who set the bar high.
Bonus points if your name is Axel. That'd be too ironic to say no to.